Creating content can be a daunting task. There are so many things to consider – who is your audience, what message do you want to get across, and what tone should you use?
It can be tempting to try to follow the latest trends or mimic what you see other successful businesses doing. But beware! The path to inauthenticity is often paved with good intentions.
Fortunately, there are industry experts who can help guide you toward creating content that is authentic and inclusive. Here are some tips:
- Be aware of your tone. Is it representative of your brand? Is it respectful and inclusive of all potential customers? Consider using a tool like the Tone Analyzer from IBM Watson to get feedback on the tone of your content.
- Make sure your imagery is diverse and reflective of the world around us. We live in a multicultural society and your content should reflect that. Use sites like Pexels and Unsplash to find high-quality, free stock photos that represent a variety of people and cultures.
- Do your research! When writing about controversial topics, it’s important to be well informed about all sides of the issue. Make sure you’re not inadvertently perpetuating harmful stereotypes or misunderstandings. If you’re ever unsure, err on the side of caution and consult with someone who is knowledgeable about the topic before hitting publish.
The world of content creation can be a minefield, but by following industry experts who advocate for authenticity and inclusivity, you can avoid some common pitfalls.
Keep these tips in mind next time you sit down to write, edit, or curate content for your business – they just might save you from making a costly mistake.