Design & Development

Website Design
Best Practices


Designing for conversion rate optimization

Website design is important, but it doesn't have to be complicated

We are a team of web designers and developers based in Dubai, United Arab Emirates. We specialize in creating websites that look great, work well, and are easy for your users to navigate. Our aim is to create websites that increase conversions for the business it represents.

Our Practice

Guidelines we follow



The goal of any website should be to make it as simple as possible for visitors to find what they need and get out of there quickly.

Visual Hierarchy

It's how you can tell what element is more important than another, and it has to do with the way that people process information visually.


A very important aspect of any web design. It’s the foundation that all other aspects are built upon and it can be used to create an amazing experience.


While designing a website with very good user experience, social proof goes a long way and makes the business look more trustworthy.

User Centric

Usability and user experience hinge on the preferences of the end-users. After all, we are only designing for the users.


It’s not just about making a site look good on different screen sizes; it’s about optimizing it so that it looks great no matter where or how it’s viewed.

What are the 5 basic principles of web design?

There are five basic principles of web design that every designer should understand. These principles apply to everything from designing websites to creating apps.

The five basic principles of website design and development are:

1. Content- The most important principle of web design is content. Without content, there would be no reason to build a website. Your site needs to contain information that people want to share with others.

2. Structure- Next, structure refers to the way your content is organized. This includes things like headings, paragraphs, lists, tables, and graphics.

3. Usability- Finally, usability refers to how easy it is to use your site. Is it intuitive and user-friendly? Do the navigation elements work well? Are the buttons large enough? Does the font size allow you to easily read the text?

4. Accessibility- Accessibility refers to making your site accessible to everyone. In other words, does your site work on different devices (desktop computers, tablets, smartphones), browsers (Internet Explorer, Chrome, Safari, Firefox, etc.), screen sizes (large, medium, small), and platforms (Windows, Mac, Android, iOS)?

5. Responsiveness- Lastly, responsiveness means making sure that your site looks good on any device or platform. It’s not just about mobile users; responsive sites look great on desktop computers as well.

What Are the 10 Principles of Effective Web Design?

Web design is not rocket science. In fact, there are only ten basic principles of effective web design. These principles apply across all websites, whether they’re simple brochure sites or complex eCommerce sites. The ten principles of effective web design are:

1. Time

2. Navigation

3. Screen

4. Typography

5. Color

6. Layout

7. Content

8. Links

9. Usability

10. Accessibility

These principles are the foundation of every website. They’re the building blocks of effective web design. If you understand these ten principles, you’ll be able to create a website that works well for users and search engines alike.

What Are the Four Basic Principles in Web Design?

The four basic design principles in creating websites are:

1) Color – Colors should be used to create contrast between elements on a page. This helps users quickly identify important information.

2) Search – Use search boxes to help visitors find exactly what they’re looking for.

3) Responsive Design – Make sure your site looks great no matter what device your visitors use.

4) Navigation – Keep navigation simple and clear.

These four basic design principles are essential to creating a successful website. They’re also the foundation of responsive design, which makes sure your website looks great across multiple devices.

What Makes a Successful Website Design?

The most important aspect of a website design is its layout. This includes the overall structure of the site (such as navigation), the type of content (text, graphics, video) and the order of those elements.

When designing a website, keep these things in mind:

1. Make sure there’s enough room for everything. Too little space means visitors won’t be able to find what they’re looking for.

2. Use white space. White space gives your site a clean, uncluttered appearance.

3. Keep it simple. Complex designs confuse visitors and slow download times.

4. Use consistent fonts. Consistent font styles help visitors understand where information comes from.

5. Don’t use too many colors. Too many colors distract visitors and take away from the message you want them to get.

6. Avoid flashy effects. They don’t add value to your site and may actually detract from your message.

7. Be responsive. Responsive websites automatically adjust to fit different screen sizes, making them accessible across devices.

8. Include clear calls to action. Visitors should easily recognize what actions they need to take next.

9. Incorporate social media icons. Social media sites can provide a great way to connect with customers and build brand awareness.

10. Create a logo. Your logo is the face of your company, so it needs to be professional and memorable.

11. Choose a name that reflects your personality. You’ll want to convey who you are through your website, so choose a name that matches your voice and personality.

12. Add a favicon. Favicons are small icons that appear at the top left corner of browsers. They give your website a personal touch and let visitors know where they’ve been.

13. Include a sitemap. A sitemap helps search engines better index your pages.

14. Optimize your site for speed. Speed matters because it affects how quickly people can navigate your site.

What Are Website Design Considerations?

Website design is the process of creating a web presence that meets your needs and attracts visitors. In this section, we’ll discuss some of the most important aspects of website design.

First, consider whether you need a blog. Blogs are great because they allow you to share information and news with your visitors. They’re also great for SEO (search engine optimization) purposes.

Second, consider visual elements. Your site should be clean and simple, yet attractive enough to draw visitors in. Use color sparingly, and avoid using too many graphics.

Third, consider user experience. This means making your site easy to navigate and use. Make sure your navigation menu is clear, and that your pages load quickly.

Finally, consider search engine optimization. Search engines like Google rank websites based on several factors, including the number of incoming links to your site. So, make sure your site has plenty of relevant backlinks.

What Are the Most Common Problems in Website Design?

The most common problem in website design is not knowing what to include in your site. This is especially true when it comes to content creation. Content is king, and without it, your site won’t be successful.

Content includes everything from the headline to the footer. So, it’s important to understand what makes a great headline, what makes a great call-to-action button, and what makes a great product description.

When designing a website, there are many elements that need to work together to create a cohesive experience. These elements include layout, typography, color, imagery, navigation, and copywriting. Each element plays a role in creating a great user experience.

To help you avoid common mistakes, here are some tips to consider when designing your next website.

1. Make sure your site is accessible.

2. Use clear calls to action.

3. Include a strong visual hierarchy.

4. Use consistent fonts throughout your site.

5. Keep your copy short and sweet.

6. Add social sharing buttons.

7. Consider responsive design.

8. Test your site on different devices.

9. Create a sitemap.

10. Optimize your site for search engines.

11. Check your site for broken links.

12. Update your site regularly.

How Can I Design a Better Website?

If you’re looking for ways to improve your website, there are many things you can do. One way to get started is to use Google Analytics to find out where people are clicking on your site. Then, you can use this information to create a strategy for improving your website.

Another great way to improve your website is to use a responsive web design (RWD). RWD allows your website to adapt to different screen sizes, including phones, tablets, laptops, and desktops. This means that your website looks great on every device.

How Do You Plan a Website Development?

The most important aspect of planning a website is determining its load time. This refers to how long it takes for a web browser to download and display a web page. If your site loads slowly, visitors may leave before they’ve had a chance to learn anything about your business. So, when developing your website, keep this in mind.

Another important consideration is white space. White space is the empty space between elements on a webpage. It helps organize content and makes a webpage appear cleaner and more professional.

Finally, color scheme is another important factor to consider. Colors should be chosen carefully because they affect how people perceive a website. For example, blue is a calming color, green is refreshing, and red is stimulating.

When designing a website, use these three factors to ensure a fast loading time, clean appearance, and effective communication.

Which Is the Most Powerful Design Principle?

Design principles are rules of thumb that help designers create better websites. They’re not hard and fast rules, but they’re helpful guidelines to keep in mind when designing.

The most important design principle is negative space. Negative space is the empty space between elements on a web page. In general, it’s best to use negative space to separate content areas on a page. This helps users scan through the page quickly and find the information they need.

Another important design principle is real estate. Real estate refers to the amount of space available on a webpage. Use real estate wisely. Don’t fill every inch of a webpage with text. Instead, place only the most essential information there.

Finally, screen reader users should be able to navigate your site easily. Make sure that your navigation menus are large enough to be seen clearly on small screens. Also, avoid using dropdown menus because they don’t work well with screen readers.

In brief, these three design principles are the most important ones to consider when creating a great user experience.

What Makes a Good Design?

The most important aspect of a great design is usability. Usability means making it easy for users to find what they’re looking for, understand what they need to do next, and complete tasks quickly.

Usability is not just about aesthetics. In fact, many designers believe that aesthetics should be secondary to usability. But there’s no substitute for usability.

When designing websites, use search bars, buttons, and navigation menus that are intuitive and easy to use. Make sure your site is responsive and works well on mobile devices.

Make sure your site is optimized for SEO (search engine optimization). This includes having a clean URL structure, including descriptive titles and meta tags, and ensuring that your content is easily crawlable by Googlebot.

Also, don’t forget to include clear call-to-action buttons. These are the words or phrases that prompt people to take action. They should be obvious and easy to click.

Finally, when creating a logo, keep it simple. Don’t overcomplicate it. Keep it clean and professional. Use a font that’s easy to recognize and remember. And avoid using too many colors.

What Makes a Website Bad?

There are many things that make a website bad. Here are some examples:

• Poor navigation options – No matter how great your content is, no one wants to spend hours trying to find it.

• Horizontal navigation bar – People hate horizontal navigation bars because they’re hard to use. They’re not intuitive and take valuable space away from important information.

• Too many navigation buttons – People hate having too many navigation buttons because they’re hard to understand and use.

• Unresponsive design – Visitors don’t stay long when your site doesn’t load quickly.

• Lack of visual hierarchy – Visually, people prefer websites that have a clear visual hierarchy. This means that there should be a dominant color, logo, and icon at the top of the page.

• Poor typography – Typography is the art of arranging typeface on a page. Good typography helps create a positive user experience.

• Inconsistent layout – People hate inconsistent layouts because they’re hard to navigate.

• Poorly designed header – Headers are the most important part of a web page. They help users understand where they are on the page.

• Missing meta description – Meta descriptions are short snippets of text that appear below the title tag. They describe what the page is about.

• Not optimized for search engines – Search engine optimization (SEO) is the process of making a website better for search engines. SEO includes things like optimizing titles and meta tags, creating unique pages, and adding relevant links.

• Poorly written copy – Copywriting is the art of writing words that persuade readers to buy your product or service.

• Incomplete call-to-action – A call-to-action is a button or link that prompts visitors to do something specific. Examples include signing up for a newsletter, downloading a freebie, or buying a product.

• Broken links – Links are the connections between different parts of a website. When you click on a link, it takes you to another page. Links can be broken if they lead to dead ends or other pages that aren’t related to the original page.

• 404 error page – An error page is displayed when a visitor tries to access a page that isn’t available. The 404 error page tells visitors that the page was removed or changed.

• Slow loading speed – Loading speed refers to how fast a web page loads after being requested by a browser. Pages that load slowly frustrate visitors and turn them off.

What Are the 5 Contents in Creating Your Website?

The navigation bar is the most important element of your website because it contains the main menu and navigation links. These links lead visitors through your site and help them find what they’re looking for.

When designing your website, keep these five elements in mind:

1. Navigation Bar – This is where your main menu resides. Make sure this area is large enough to accommodate all of your navigation links.

2. Navigation Links – Each link should be unique and descriptive. Avoid generic words like “Home.” Instead, use words that describe the content of each link. For example, “About Us” instead of “Home.”

3. Navigation Menu – Use a horizontal menu rather than a vertical menu. Horizontal menus are easier to navigate and are more user friendly.

4. Content – Include at least three pages of content on your homepage. Visitors need to know what your company does and who you are before deciding whether or not to buy from you.

5. Contact Information – Include contact information on every page of your website. This includes your name, address, phone number, email address, and social media accounts.

What Are the Contents of a Good Website?

The content of your website is everything except the design. Your site should be filled with relevant information and graphics that answer questions and solve problems.

Your site’s color palette and background color should reflect the tone of your brand. For example, if you’re selling a luxury product, use rich, deep colors. If you sell a service, use bright, cheerful colors.

Also, keep your content focused on answering visitors’ questions and solving their problems. Don’t try to sell them anything unless they ask for it. And don’t overwhelm them with too many words. Keep your pages short and sweet.

Finally, add some relevant content. This means adding images, videos, infographics, and other visual elements that help visitors understand your business better.

If you’re not sure where to start, here are some ideas for topics to write about:

• What makes a great website?

• What does a good website look like?

• What are the most common mistakes people make when designing websites?

• What are some things you wish you knew before you started building your own website?

• What are three ways to improve the quality of your website?

• How can you tell if your website is successful?

• What are four tips for creating a memorable website?

• What is the best way to get feedback from customers?

• What are five ways to improve conversions?

• What are two ways to create a website that looks professional?

• What are six things you need to know before launching your website?

What Are the Five Best Practices for Designing Media on the Web?

The web is changing rapidly, and the way we design content is evolving too. We’re moving away from static pages and towards fluid layouts where content adapts to different screen sizes.

This means that we need to rethink our approach to creating content. Instead of thinking about content as a series of static pages, think about content as a series or continuous flow. This allows us to create content that adapts to different screens and devices.

To help you get started, here are some tips for designing media on the web.

1. Use visual content.

2. Make your site responsive.

3. Create a fluid layout.

4. Keep your content simple.

5. Include video.

6. Add interactivity.

7. Optimize your site for search engines.

8. Test your site.

9. Be consistent.

10. Don’t forget about accessibility.

What Should Be Included In A Website?

The Internet is changing rapidly. What has once considered cutting edge is now commonplace. And what was commonplace is becoming obsolete.

That’s why it’s important to keep up with the latest trends in web design and development. Your website needs to be responsive, mobile-friendly, and well designed.

Responsive websites adapt to different screen sizes and devices. They’re great because they work across all platforms, including desktops, laptops, tablets, smartphones, and smart TVs.

Mobile-friendly means your site looks good on small screens, whether it’s a smartphone, tablet, or laptop. This makes it easier for users to navigate your site and find information quickly.

And finally, well-designed sites are aesthetically pleasing. They’re not just functional; they’re beautiful.

If you don’t update your website regularly, it may become outdated and unappealing to users. So make sure you keep up with the latest developments in web design and technology.

What Is Website Content Strategy?

Content strategy is the process of creating and managing the content of websites. It involves defining who your audience is, understanding their goals and motivations, and then deciding how to communicate those messages through written text, images, videos, audio files, and other types of online content.

Website content strategy helps you develop an effective marketing plan by helping you understand the most appropriate type of content to use at each stage of the customer journey.

Website Content Strategy Tips:

1. Know your audience-

Who are your target audiences? Who are the people who visit your site? How do they differ from one another?

2. Understand your business objectives-

Why are you building this website? What does it mean to your company? What will it accomplish?

3. Define your brand voice-

How should your brand sound? What tone should you use when communicating with customers? 

What Are the Main Elements of a Website?

The design of your website is just as important as its content. Your site should be designed according to web standards and responsive to different screen sizes.

Web standards are guidelines for creating websites that work well across devices, including desktops, laptops, tablets, smartphones, and smart TVs. They ensure that your website looks great no matter where people view it.

Responsive web design (RWD) is a set of techniques used to create websites that automatically adjust to fit the device being used to view them. This means they’re optimized for viewing on screens ranging from phones to large monitors.

Both web standards and RWD are important because they help ensure that your website works well on any device. In fact, Google recently announced that it would begin penalizing sites that don’t use web standards.

What Are the Three Essential Components of High-Quality Web Content?

There are three essential components of high-quality web content:

1. Asymmetry – Your design should be asymmetric, meaning that there is no symmetry between the left side and right side of your page. This creates balance, making your site appear more professional and trustworthy.

2. Visual hierarchy – Your design should have a visual hierarchy, meaning that the most important elements of your page are at the top and the least important ones are at the bottom.

3. Readability – Your design should be readable, meaning that it is clear and simple enough for anyone to understand.

Design Best Practices

The web is full of beautiful websites, but not all of them are effective. In fact, some of them are downright ugly and distracting.

If you’re looking to create a beautiful website, here are some tips to keep in mind:

1. Use a grid layout. This helps organize content and makes navigation easier.

2. Keep it simple. Don’t use too many graphics, fonts, or colors.

3. Make sure your site loads fast.

4. Add a sticky navigation bar at the top of every page.

5. Include a search box.

6. Make sure your site is responsive.

7. Create a favicon (a small icon) for each page of your site.

8. Choose a font that works well with the color scheme of your site.

9. Avoid using Flash unless it’s necessary.

10. Include a contact form.

11. Include social media icons.

12. Include a sitemap.

13. Include a privacy policy.

14. Include a copyright notice.

What Are Digital Best Practices?

Digital best practices are those things that work well online. They’re not necessarily the newest technology, but they’re proven ways to get results.

For example, dynamic content works because it provides fresh information to visitors at regular intervals. This helps keep them engaged and encourages them to return to your site.

Another great practice is screen real estate. Make sure your website fits on a single display device. Don’t use multiple pages or popups. And don’t try to cram too many elements onto a single page.

Finally, make sure your website is mobile-friendly. Your visitors expect to be able to access your site from anywhere, anytime, and on any device. So make sure your website looks good on smartphones, tablets, laptops, and desktops.

What Are Best Practices In Digital Media?

Digital media is everywhere these days. From tablets to smartphones to computers, people are consuming content through many different devices.

But what are best practices when it comes to designing websites and apps for each device? What should you consider when creating a tablet version of your site versus a desktop version? And how does this affect your business goals?

The answer lies in understanding the differences between tablet and desktop versions of your website.

First, let’s take a quick look at the difference between a tablet and a computer. Tablets are small, lightweight, and portable. They’re often used for reading books, watching movies, playing games, browsing the web, and taking notes.

On the other hand, a computer is large, heavy, and stationary. Computers are typically used for writing documents, editing photos, and running spreadsheets.

Now, let’s talk about the differences between tablet and computer versions of your website. First, there are some basic design considerations.

For example, most websites use a horizontal orientation for the main navigation bar. This makes sense because most tablets are viewed horizontally. However, most desktops are viewed vertically. So if you want to keep your navigation consistent across platforms, you’ll need to change the layout of your navigation from vertical to horizontal.

Another consideration is screen resolution. Most tablets have a screen resolution of 1024 x 768 pixels, while most desktops have a screen resolution of 1280 x 800 pixels.

If you don’t know what your screen resolution is, you can find out by right-clicking anywhere on your browser window and selecting “View Page Info.” Then scroll down to the “Screen Resolution” section.

Next, there are some technical considerations. The biggest one is responsive design. Responsive design allows your website to automatically adjust its layout depending on the size of the screen.

This means that if you’ve designed your website to be responsive, it will display properly on any screen size. But if you haven’t yet made your site responsive, you may not realize that your current design isn’t working well on a tablet or smartphone.

Finally, there are some business considerations. You might think that your tablet version of your website would only appeal to tablet users. After all, tablets are usually used for entertainment purposes.

However, there are plenty of businesses that sell products or services directly to customers via tablets. These companies include online retailers, eCommerce sites, and even brick-and-mortar stores.

So whether you’re selling physical goods or digital downloads, your tablet version of your site needs to work just as well as your desktop version.

That’s where responsive design comes in. By using responsive design, you can create a single website that works well on both tablets and desktops.

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