Interview users before you hire.

You’re ready to hire. You need a developer. A marketer. A salesperson. You’re writing job descriptions. Scheduling interviews.

You haven’t talked to fifty users yet. You don’t know your super consumer. You’re not clear on what problem you’re solving or how to message it.

So you hire people to build something you haven’t validated. To sell to people you don’t understand. To market a message you haven’t tested.

Six months later, you’ve burned cash on salaries. Built features nobody wanted. Hired for skills you didn’t need. All because you scaled before you understood.

Interview users first. Understand the problem. Validate the solution. Then hire the people who can help you scale what works.

Know who you’re building for. Then build the team.