Experiments die without creativity.

You can copy every framework. Every checklist. Every template. Your experiments will still fail if you don’t bring something original.

The best experiments aren’t the ones that worked for someone else. They’re the ones you designed for your specific problem. Your specific market. Your specific customer.

Most founders don’t lack discipline. They lack imagination. They have a hypothesis but no creativity to test it in a way that matters.

Copy the system. Invent the test.