Sticky products don’t happen by accident.

You launched. They signed up. Then they stopped coming back.

You built features. You tweaked onboarding. You told yourself they’d be back. But you never tracked the one number that would tell you if your product is actually becoming part of their daily flow.

Daily active users. That’s your measure of stickiness.

Without it, you’re just guessing. You can’t run retention experiments without knowing your baseline. You can’t improve what you’re not measuring.

Track DAU. Test stickiness. Build a product they can’t ignore.