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Category: Founders Notes

Raw insights from founders who’ve built, failed, and figured things out. No theory. No fluff.

Finding your super consumer takes time.

You don't know your super consumer yet.

You're not breaking even in six months.

You hired your friend. Now you can't fire them.

The conversation you're avoiding is getting worse.

You take credit. You pass blame.

You're not pivoting. You're panicking.

You quit before the data arrives.

You're not your customer.

Ready to make a real change?

Let's build it together