So much of what we see online is a regurgitation of content that has been carefully crafted to appease algorithms and to be “SEO friendly.” But, at the end of the day, does any of that really matter? If you’re not staying true to your voice and instead are just creating content for the sake of creating content, then the answer is no. A successful content creation strategy is one in which you stay true to your voice and create content that is a reflection of who you are, not who you think your audience wants you to be.
Your Authentic Voice
When it comes to your creative work, it’s so important that you stay true to your authentic voice. Oftentimes, we can get caught up in trying to please everyone and create content that is deemed “acceptable” by society’s standards. But, if you’re not being true to yourself, then your work will suffer as a result. The best way to find success is by creating content that is a reflection of who you are and what you believe in. When you do that, your audience will be able to see that authenticity and will be drawn to your work as a result.
Seeking External Validation
One trap that many creatives fall into is seeking external validation for their work. We live in a society that is obsessed with likes, shares, and views, and it can be all too easy to get caught up in the numbers game. But, at the end of the day, those numbers don’t mean anything if your work isn’t resonating with people on a deeper level. Instead of chasing after those fleeting forms of validation, focus on staying true to your voice and creating work that is meaningful and satisfying.
The bottom line is this: a satisfying content creation strategy in content marketing is one in which you stay true to your authentic voice. When you create content from a place of sincerity and truth, your audience will be able to see that and will respond positively to it. So forget about trying to please everyone and focus on staying true to yourself—that’s the key to success.