Content Marketing Landing Pages – How to Create Them and What They’re Used For
A content marketing landing page is a standalone web page created for the purpose of driving a specific marketing action, such as an ebook download, webinar registration, or free trial sign-up. The page should have a simple design and a clear call to action that prompts the visitor to take the desired action.
Creating a content marketing landing page is a great way to drive conversions and generate leads for your business. But before you can create a landing page, you need to understand what they are, how they work, and what they’re used for. Keep reading to learn everything you need to know about content marketing landing pages.
What is a Content Marketing Landing Page?
A content marketing landing page is a standalone web page created for the purpose of driving a specific marketing action, such as an ebook download, webinar registration, or free trial sign-up. The page should have a simple design and a clear call to action that prompts the visitor to take the desired action.
Content marketing landing pages are typically designed around a single offer or piece of content. They are different from other pages on your website because they are not meant to be Exit pages – meaning, the goal is not for visitors to leave the page after arriving on it.
Instead, the goal of a content marketing landing page is to persuade the visitor to take a specific action, such as subscribing to your email list or downloading an ebook. To do this effectively, your content marketing landing page must be well-written, relevant to your target audience, and have a strong call to action.
How Do Content Marketing Landing Pages Work?
Content marketing landing pages work by persuading visitors to take the desired action. This is typically done by offering something of value in exchange for the visitor’s contact information, such as an ebook or whitepaper.
To persuade someone to take your offer, your content marketing landing page must address their needs and pain points directly. It should also be relevant to their interests and stage in the buyer’s journey. For example, if you’re targeting people who are researching solutions to a problem they’re having, your offer should be something that will help them solve that problem – such as an ebook on “10 Ways to Solve X Problem.”
Your content marketing landing page will also need an eye-catching headline and persuasive copy that convinces visitors to take your offer. And finally, it should have a strong call-to-action (CTA) that tells visitors exactly what they need to do next.
Here are 3 examples of simple content marketing landing pages
Content marketing landing pages are essential if you want to generate leads and drive conversions for your business. But before you can create one, you need to understand what they are and how they work. You can get in touch with us if you’re looking for a content marketing landing page and need help planning out your content marketing campaign!