In the business world, there’s always something new to learn. And with content marketing, there’s always a new way to reach your target audience. But with so many moving parts, it’s easy to feel like you’re swimming in an ocean of information with no life preserver in sight. When it comes to content marketing, attitude is everything. If you approach it with the mindset of “I don’t have time for that,” you’re already setting yourself up for failure.
The Pareto Principle and Content Marketing
In business, we often use the Pareto Principle—or the 80/20 rule—to help us prioritize our time and resources. Basically, the Pareto Principle states that 80% of our results come from 20% of our efforts. So, if we want to be successful, we need to focus on the 20% of tasks that will yield the most results.
When it comes to content marketing, this principle still holds true. It’s important to focus on quality over quantity when creating your content. That doesn’t mean that you should only produce a handful of pieces per year; it just means that you should focus on creating content that is truly valuable to your target audience. After all, they are the ones who will ultimately determine whether or not your content marketing efforts are successful.
The Benefits of Quality over Quantity
There are a number of benefits to focuses on quality over quantity when it comes to content marketing.
High-quality content is more likely to be shared by your target audience. This means more people will see it and you’ll have a greater chance of reaching your desired goal—whether that’s generating leads or increasing sales.
Quality content is also more likely than quantity content to Rank in Google and other search engines. And because it provides value to your target audience, they’re more likely to come back for more—which gives you the opportunity to further nurture them down the sales funnel. High-quality content builds trust and credibility with your target audience. And once you’ve established trust with your audience, they’re much more likely than those who don’t trust you to do business with you when they’re ready to buy.
Creating quality content may take more time upfront but it will pay off in spades in the long run. So next time you find yourself thinking “I don’t have time for that,” ask yourself if what you’re doing is truly going to move the needle for your business—chances are, it won’t be.
The next time you find yourself thinking “I don’t have time for that,” ask yourself if what you’re doing is truly going to move the needle for your business—chances are, it won’t be. Prioritizing quality over quantity will yield better results in the long run and is a better use of your time than trying to produce large quantities of subpar content. Do yourself a favor and focus on creating quality content that will build trust and credibility with your target audience—you won’t regret it!”