Follow your authentic interests but hedge your bets when creating a content marketing plan

October 2, 2022

Content marketing can be a great way to build an audience and drive traffic to your website or blog or any other channel. But what should you create content about? In this blog post, we’ll explore the idea of creating content about what you’re interested in vs. what will generate the most traffic. We’ll also give you a tip on how to balance these two options when creating your content marketing plan.

There’s no denying that one of the keys to successful content marketing is finding topics that resonate with your audience. But as a business owner what if the things you’re interested in don’t seem to fit with what your target market is searching for? This can be a tough question to answer, but it’s important to consider both the topic and the audience when deciding what to create content about.

On one hand, you want to create content about topics that interest you and that you’re passionate about. After all, Authenticity is key in content marketing. But on the other hand, you also want to make sure you’re covering things that people are actually searching for. So how do you find a happy medium?

There is no simple answer to this question, however, one solution that we’ve seen work for other business owners is by validating your interest with buyer insights, this way, you can ensure that what you’re passionate about is also something that people are interested in. If not, this is a great opportunity to consider other topics that might be a better fit.

At the end of the day, it’s important to remember that you can’t please everyone, and that’s okay. As long as you’re creating content that is interesting and valuable to your target market, you’re on the right track.

Remember that there is a thin line in balancing the two approaches and if you choose the later, then detailed analytics and strong SMART goals is what might help justify your bets.

Content marketing can be a great way to build an audience and grow your business. But it’s important to find a balance between writing about topics that interest you and those that will generate the most traffic. By using keyword research, looking at what others in your niche are writing about, and experimenting with different types of content, you can create a content marketing plan that will help you achieve your goals.