Today’s shortened attention spans and mistrust of authority have put a strain on conversion. So how do you create content that cuts through the noise and convinces your audience to take action?
Use Data and Research to Support Your Claims
One way to cut through the noise and gain your audience’s trust is to use data and research to support your claims. When you can back up what you’re saying with hard evidence, your audience is more likely to believe you and be convinced by your argument. So, before you sit down to write your next piece of content, make sure you have the data to back up what you’re saying.
Make Your Content Easy to Read and Understand
It’s no secret that people are more likely to skim online content than read it word for word. To make sure your content is getting read—and not just glanced at—keep your sentences and paragraphs short, use bullet points whenever possible, and break up blocks of text with images, infographics, or videos.
Appeal to Your Audience's Emotions
Another effective way to get your audience to convert is by appealing to their emotions. After all, we make most of our decisions based on how we feel rather than logic or facts. So tap into your audience’s emotions by telling stories, using metaphors, and painting a picture of what their life could be like if they took action.
Creating content that converts can be a challenge in today’s skeptical world. However, by using data and research to support your claims, making your content easy to read and understand, and appealing to your audience’s emotions, you can increase the chances that your content will persuade them to take action.”