How to create memorable content with a surreal twist

October 3, 2022

In today’s business landscape, content is king. Quality content can help you attract and retain customers, build thought leadership, and even drive sales. But what if you want to take your content creation one step further? If you want your content to be truly memorable, consider adding a touch of the surreal.

What Makes Surreal Content Surreal?

First things first: what exactly is surreal content? Surrealism is a cultural movement that began in the early twentieth century with the aim of freeing art from the constraints of rationalism. Surrealist artists sought to tap into the unconscious mind to create their works, often using unexpected juxtapositions and dreamlike imagery.

In recent years, surrealism has enjoyed something of a resurgence in popular culture. We see it in the popularity of shows like Adult Swim’s Rick and Morty, which features a mad scientist grandfather who drags his grandson on absurd adventures; in the rise of “weird Twitter,” where users post absurd, often darkly humorous observations; and even in the advertising campaigns of companies like Old Spice, which features surreal elements like a man riding a horse backward.

Why Use Surrealism in Your Content Marketing?

So why would you want to add surreal elements to your content? For one thing, it can help you stand out from the crowd. In today’s noisy online landscape, it’s more important than ever to find ways to make your content stand out from the pack—and what better way to do that than by taking your readers on a wild ride they won’t soon forget?

Surrealism can also be an effective way to tap into emotions like fear, desire, and curiosity—all of which can be powerful motivators for getting people to take action. And because surrealism often relies on unexpected juxtapositions, it can also help you get people to see your products or services in new and different ways—which can be invaluable for driving sales.

Surreal Content Ideas for Your Marketing Strategy

  • Not sure how to get started with adding surrealism to your content marketing strategy? Here are a few ideas:
  • Write a blog post that imagines what life would be like if [your product or service] didn’t exist.
  • Create an infographic that uses unexpected comparisons to illustrate [a key benefit or feature of your product or service].
  • Shoot a social media video that shows [a key benefit or feature of your product or service] in action using surreal visuals or scenarios.
  • Host a contest that challenges people to come up with their own surreal take on [your product or service].

If you’re looking for a way to make your content more memorable—and more effective—consider adding a touch of the surreal. By thinking outside the box and tapping into emotions like fear, desire, curiosity, and more, you can create content that cuts through the noise and really resonates with your audience. So go ahead—let your imagination run wild!”