We’ve all been there before. You’re scrolling through your Facebook feed, or flipping through a magazine, when you see an ad for a new product. It’s something you’ve never heard of before, but the people in the ad seem happy and the colors are bright and inviting. So you think to yourself, “”Why not? I’ll give it a try.””
The truth is, a lot of people buy things because they have come to believe that if other people give good “”vibes”” to the product/service, then they should purchase it. And as a content marketer, it’s your job to harness that power and use it to sell your product. There are many frameworks out there that use “”vibes””, however the one below works very well and is used by brands of all sizes.
Step 1: Create a Positive Brand Image
The first step to using “”vibes”” in your content marketing is to create a positive brand image. This means putting out amazing content—whether it’s on your website, social media, or in traditional advertising—that shows your product in a positive light. Use happy visuals and language that will make people want to associate themselves with your brand.
The bottom line is that you want to make sure your branding is on point so that people are naturally drawn to your product instead of feeling like they’re being sold to.
Step 2: Play Up the FOMO Factor
Once you have created a positive visual for your brand, you can play up the FOMO (fear of missing out) factor. People don’t want to feel like they’re missing out on something good, so make sure your content conveys that anyone who isn’t using your product is missing out. Highlight the unique features of your product and show how it can improve people’s lives.
Step 3: Be Consistent with Your Message
You need to be consistent with your message. Every piece of content you put out there—whether it’s an Instagram post or a blog article—should reinforce the same positive message about your brand. Consistency is key when trying to harness the power of “”vibes”” in content marketing.
If you want to be successful in content marketing, you need to learn how to harness the power of “”vibes.”” People are often drawn to products that have a positive image and make them feel like they’re missing out if they don’t purchase it. As a content marketer, it’s your job to create this kind of affect around your brand. Step one is creating a positive brand image; step two is playing up the FOMO factor; and step three is being consistent with your message across all channels. Do these three things and you’ll be on your way to success!”