How to use your sensitivity in content marketing

October 7, 2022

Are you highly sensitive? If yes, this means that you can pick up on subtle changes in your environment and you’re highly attuned to the feelings of those around you. While this sensitivity can sometimes be overwhelming, it also provides you with a unique perspective that can be invaluable in content marketing.

Content marketing is all about creating compelling, relevant content that speaks to your target audience. Your sensitivity can be a major asset in this endeavor. By being attuned to the subtleties of your environment and taking the time to really understand the needs of your target audience, you can create content that truly resonates with them. In today’s competitive market, that can make all the difference.

3 ways to use your sensitivity in content marketing

Pay attention to your environment

This may seem like a no-brainer, but it’s important to take the time to really notice the world around you. What are people talking about? What issues are they struggling with? By being attuned to your surroundings, you’ll be better equipped to create content that is truly relevant to your target audience. 

Be patient

One of the drawbacks of being sensitive is that you can sometimes get overwhelmed by too many stimuli. When creating content, it’s important to take the time to process all of the information before putting pen to paper (or finger to keyboard). Rushing into things will only result in subpar work. 

Get input from others

In order to create truly effective content, it’s important to get input from a variety of sources. Ask existing for their thoughts on potential topics. Reach out to influencers in your industry and see what issues they think are most important. By getting a diversity of perspectives, you’ll be able to create well-rounded, insightful content that resonates with your audience. 

If you’re a sensitive person, chances are you have a lot to offer when it comes to content marketing. Your sensitivity allows you to see the world from a unique perspective and understand the needs of your target audience in a way that others may not be able to match. So don’t be afraid to use your sensitivities to your advantage; they just might give you the edge you need to succeed in today’s competitive market.