Keyword Research to unlock the powers of a Topic Cluster with Ahrefs and Frase Analytics

March 23, 2023

Picture this: You’ve spent countless hours crafting the perfect content strategy, but your website’s search rankings remain stagnant. You’re puzzled, wondering what’s missing. Well, the answer could lie in topic clusters. By leveraging the power of keyword research and tools like Ahrefs and Frase Analytics, you can create content that not only ranks higher in search engines but also resonates with your target audience.

In this blog post, we’ll discuss the significance of topic clusters, dive into the art of keyword research, and explore how Ahrefs and Frase Analytics can help you plan a successful content strategy. Let’s dive in!

Now that you’re ready to explore the power of topic clusters and keyword research, make sure you’ve read our primary article on How to boost your website traffic and become an authority in 7 steps. This article serves as a comprehensive guide that will help you navigate the entire process of becoming an authority in your niche.

Before diving into this article, which focuses on step 2, we highly recommend you read the first step in our series: Building Effective Topic Clusters. This article will provide you with a solid foundation on how to structure and create powerful topic clusters that drive traffic to your website.

Understanding Topic Clusters

A topic cluster is a group of interlinked content pieces that revolve around a central theme, known as the pillar content. This content strategy aims to provide comprehensive coverage of a subject, making it easier for search engines to understand and index your content.

Here’s why topic clusters matter:

  • They improve your website’s SEO by creating a clear, organized site architecture.
  • They enhance the user experience by offering valuable and targeted content.

The Art of Keyword Research

Finding the right keywords is paramount to creating relevant content for your topic clusters. High-intent, long-tail keywords are your best bet, as they target the specific needs and interests of your audience. This not only helps you rank higher in search engines but also improves user experience.

So, how do you find these elusive keywords? Enter Ahrefs and Frase Analytics.

Ahrefs: A Powerful Keyword Research Tool

Ahrefs is a popular SEO tool that specializes in keyword research, backlink analysis, and competitor analysis. Here’s how to use Ahrefs to identify the right keywords for your topic cluster:

  1. Generate keyword ideas: Use the Keyword Explorer feature to input your main topic and generate a list of relevant keywords.
  2. Analyze search volume and competition: Evaluate the search volume, keyword difficulty, and cost per click (CPC) of the suggested keywords.
  3. Evaluate keyword relevance: Filter the keywords based on relevance to your topic and choose the most suitable ones.

Example: Imagine you’re creating a topic cluster about “vegan recipes.” By using Ahrefs’ Keyword Explorer, you can find high-intent, long-tail keywords like “easy vegan recipes for beginners” or “gluten-free vegan recipes.”

Frase Analytics: A Smarter Approach to Content Optimization

Frase Analytics is an AI-powered content optimization tool that helps you create data-driven content briefs, research keywords, and optimize your content for search engines. Here’s how to leverage Frase Analytics for topic cluster creation:

  1. Create a content brief: Input your target keyword or topic and let Frase Analytics generate a comprehensive content brief, including related keywords, questions, and sources.
  2. Utilize the AI Research Assistant: Use the AI Research Assistant to identify related keywords, questions, and topic ideas.
  3. Optimize content with relevant keywords: As you create your content, use the Content Optimization feature to ensure you’re using the right keywords and maintaining the appropriate keyword density.

Example: Going back to our “vegan recipes” topic cluster, Frase Analytics can suggest related keywords like “plant-based diet” or “vegan meal prep,” allowing you to create content that’s both informative and search engine friendly.

Integrating Ahrefs and Frase Analytics into Your Content Strategy

When it comes to keyword research, Ahrefs and Frase Analytics complement each other beautifully. By combining the strengths of both tools, you can develop a systematic approach to keyword research and topic cluster creation. Here’s a suggested workflow:

  1. Find high-intent, long-tail keywords with Ahrefs: Start by using Ahrefs’ Keyword Explorer to generate a list of relevant keywords for your main topic.
  2. Refine keyword selection with Frase Analytics: Input the most promising keywords from Ahrefs into Frase Analytics to create content briefs, discover related keywords, and uncover potential subtopics.
  3. Create pillar content and supporting content: Develop your pillar content around the main topic and create supporting content based on the subtopics and keywords you’ve identified.
  4. Optimize content for SEO: Use Frase Analytics’ Content Optimization feature to fine-tune your content, ensuring proper keyword usage and density.
  5. Interlink content within the topic cluster: Make sure to interlink your pillar content with the supporting content pieces, establishing a clear and organized site architecture.


Keyword research is the cornerstone of a successful topic cluster strategy. By harnessing the power of tools like Ahrefs and Frase Analytics, you can create content that resonates with your audience and ranks higher in search engines.

So, don’t skip the keyword research step when planning your topic clusters. Invest time in leveraging tools like Ahrefs and Frase Analytics, and watch your content strategy flourish. Remember, the right keywords are the key to unlocking the true potential of your topic clusters.