As business owners, we are always trying to find ways to change people’s minds about our products or services. Whether it’s getting them to switch from our competition or getting them to try something new that we offer, there are always going to be ways that we can improve our content marketing plans to change people’s minds. But before we can do that, we need to understand why people’s minds stay stuck in their ways in the first place.
Here are 3 reasons why:
The confirmation bias
The confirmation bias is the inclination to seek, interpret, or remember information in a way that confirms one’s preconceived notions. This bias is one of the main reasons why people have a difficult time changing their minds about something because they are only looking for information that confirms what they already believe.
The backfire effect
The backfire effect is the phenomenon where people react to disconfirming evidence by strengthening their original beliefs. This usually happens because people feel like they are being attacked and their first instinct is to defend their original beliefs. The backfire effect is a major reason why it’s so difficult to change someone’s mind because they will just dig their heels in and become even more resistant to any new information.
The sunk cost fallacy
The sunk cost fallacy is the idea that people are more likely to continue investing in something as long as they have invested so much in the past, even if it’s not rational to do so. This bias often affects business owners because they don’t want to feel like they wasted all of their time, money, and effort on something that didn’t work out. But just because you’ve invested a lot in something in the past doesn’t mean that you should continue investing in it if it’s not working out.
The above are just 3 of the most common biases that prevent people from changing their mind. If you want to create a content marketing plan that is effective at changing people’s mind, you need to take these biases into account and find ways to work around them.
By understanding why people’s minds stay stuck in their ways, you can create a content marketing plan that is more likely to be effective at changing people’s mind. Use these 3 reasons to help you create more effective content.
Now that we understand some of the biases that prevent people from changing their minds, we can start thinking about ways that we can overcome them when creating our content marketing plans. If you want help creating a content marketing plan that will actually get results, schedule a free consultation with us and we would be happy to chat with you about it.