OKRs stands for Objectives and Key Results. They are a framework that businesses use to measure and track progress toward specific objectives. Content marketing OKRs are a way to measure and track the progress of your content marketing efforts against specific objectives.
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There are four main types of content marketing OKRs:
- Engagement OKRs
- Reach OKRs
- Conversion OKRs
- Branding OKRs
Engagement OKRs are all about measuring how well your content is engaging with your target audience. Some examples of engagement OKRs could be things like increasing the number of comments on your blog posts or increasing the amount of time people spend reading your articles.
Reach OKRs are all about increasing the reach of your content. This could be things like increasing the number of people who see your content or increasing the number of social media shares you get.
Conversion OKRs are all about measuring how well your content converts leads into customers or subscribers. This could be things like increasing the number of newsletter signups you get from your blog or increasing the number of sales you make from your product pages.
Branding OKRs are all about measuring how well your content helps build your brand. This could be things like increasing brand awareness or creating more positive sentiment around your brand.
Content marketing is a great way to build trust and credibility with your target audience, and to drive leads and sales for your business. But it’s important to measure and track your progress so that you can continue to improve your results over time. That’s where content marketing OKRs come in.
By setting specific objectives and tracking key results, you can ensure that your content marketing efforts are always moving in the right direction.