As a content marketing service provider, we are often asked by clients what they should be looking for when they’re considering working with a content writing agency. Here are four key questions you should ask any potential content writing agency before you hire them.
What experience do you have in my industry?
It’s important to work with a content writing agency that has some level of understanding or expertise in your industry. They don’t need to be experts, but they should at least have a basic understanding of the terminology, jargon, and issues that are relevant to your business. This way, they’ll be able to produce content that is accurate and on-target.
Can you provide examples of your work?
Any reputable content writing agency should be able to provide you with examples of their work upon request. This will give you a good idea of their writing style, tone, and approach. It’s also a good opportunity to see if they are able to write in the style that you’re looking for.
What is your process for creating content?
A good content writing agency will have a well-defined process for creating content. This process should include things like keyword research, target audience analysis, competitor analysis, and so forth. By understanding the process that the agency uses to create content, you’ll be able to gauge whether or not they are a good fit for your needs.
What are your rates?
Of course, you’ll also want to know how much the content writing services will cost. Rates can vary depending on things like the length of the project, the level of experience of the writers, and the amount of research required. Be sure to get a few different quotes from different agencies before making a final decision.
A content writing agency can help you get reliable, professional written content for your company. By asking the right questions, you’ll be able to find an agency that is a good fit for your needs and budget.