This question has been asked since the beginning of time. The answer is simple: good web design increases traffic. And bad web design decreases traffic. Web designers are responsible for creating websites that look great and function well. They also ensure that their sites are optimized for mobile devices.
Good web design makes a big difference in terms of how much traffic a site gets.
In simple terms, what is web design?
Web Design is the art of designing websites. A web designer creates the layout, colors, fonts, images, and graphics of a website. Web design agencies usually employ several designers to create different parts of a site. Some web designers specialize in certain areas of web design, such as graphic design, user interface design, typography, and interaction design.
Importance Of An Appealing Web Design
Design elements are often more important than content. When we compare the two, it is clear that design/visual elements are more influential than content. A study conducted showed that when users were asked to rate websites based on content versus design, the results were very different.
94 percent of users said that they trusted a website if its design was appealing, while only 6 percent mentioned the content.
This study focused on health websites, but the same principles apply to all kinds of websites. These include websites about politics, sports, news, entertainment, finance, small businesses, etc.
Below are listed some of the key factors that the participants identified when they distrust any website:
1. Lack of color or boring website designs.
2. Small print is considered to be difficult to read.
3. Poorly designed navigation menus.
4. Unappealing font styles.
5. Badly arranged information.
6. Too many advertisements.
7. No contact information.
8. Not enough information on the page.
9. Poorly written text.
10. Poor design.
As mentioned before, if the role=”tooltip” class=”ent completed”>design of your website isn’t appealing enough, then your role=”tooltip” class=”ent completed”>visitors won’t spend their time reading the role=”tooltip” class=”ent completed”>content that you post on your site. In this way, web designers play a vital role in determining the success of any website, since they can affect the amount of role=”tooltip” class=”ent completed”>traffic that your website receives. It also helps you increase your conversions and sales.
You will see an improvement in your website traffic, brand awareness, and search engine rankings as long as the key factors mentioned above are taken into consideration.
Web designers should understand what your target audience needs before they start designing your website and follow the website design best practices.
Web design impacts Traffic, Bounce Rates and Conversion Rates
Your site’s design will impact your bounce rate and conversion rate. A higher bounce rate means fewer visitors, while a lower conversion rate means less money coming in.
You should always keep your eye on both metrics.
A high bounce rate means that visitors aren’t finding what they need when they arrive at your site. You may not have optimized your landing page properly, or your audience may be looking for something else entirely. If you want to increase your conversion rate, you should focus on improving your landing page design. Make sure that your call to action is clear and concise. Also, keep in mind that you shouldn’t force visitors to sign up for anything right away. Give them time to explore your website before asking them to fill out any forms.
A bounce rate is the percentage of visitors who leave your site after viewing just one page. A high bounce rate means you need to improve your page loading time, content quality, and user experience. You should also consider changing your design and colors. If you’re using a CMS like WordPress, there are plugins that will help you optimize your website.
A Good Website Can Keep Your Customers Coming Back
A website design should not just be about aesthetics. A well-designed website will help to drive traffic to your site and convert visitors into customers. Your website needs to be user-friendly and easy to navigate. You need to provide users with all the necessary information they need to understand what your company does and why they should buy from you.
How Your Website Design Affects Traffic And Engagement
There are several ranking factors that influence whether someone will stay on your website or not. Your website’s design is one of them. If your site looks like everyone else’s, visitors may feel overwhelmed and leave quickly. On the other hand, if your site stands out from the crowd, users may stay longer and engage with your content.
A good process to follow at the time of designing a website is to research the current web design trends and the ones that might shape up in the future.
Now that we’ve talked about why web design is so important, let us talk about how you can get started optimizing your site.
Optimize for SEO Web Design: What things should you optimize for?
Keep search engine optimization at the forefront of your mind throughout the entire web design and development process to make implementing these ten items as seamless as possible for your team. After all, you do not want your web development team creating the entire website only to see your SEO team tear it down and make the process take longer. Instead, working together on each of these ten items during the design process will help streamline the entire project and ensure that both teams are happy with the end result.
Google‘s Search Algorithm uses more than 200 different factors to rank websites. It’s hard for one designer to account for them all.
Instead, focus on improving the following elements to help your site appear higher in Google‘s results:
There are over 2 billion smartphone users around the globe. That means you need to have a mobile version and optimize your website for both desktop and mobile devices. If you aren’t optimizing your website for mobile, then you may miss out on potential customers. A responsive website allows your visitors to view your content on any screen size. This gives them a consistent user experience across different devices.
Both versions of the site should keep the same flow of searching for products and heading to the ultimate goal.
When designing your site, make sure you test it on all devices including desktops and mobiles. This will ensure that your site looks great on any device. If you don’t test your site on different devices, you could miss out on important rankings on Google.