As a business owner, you know that having a website is important. It’s the first place customers go to learn about your company, and it’s the easiest way to keep in touch with your current and potential customers. But what if you’re not sure whether to design your website yourself or hire a professional? Here are some pros and cons of website design to help you make the decision that’s right for your business.
Pros and Cons of website design
Here are some Pros of website design:
You get to control everything
When you build your own website, you have complete control over every aspect of its appearance. From choosing colors to adding graphics, you can custom design your site however you want. And since you’ll be designing it from scratch, there’s no need to worry about compatibility issues when you launch it.
1. Your website will look great on any device
Since you designed your site yourself, it will always look good on any device. No matter how small or large your screen is, your site will display perfectly. This means that even if someone visits your site using their phone, they won’t see any annoying mobile phone ads.
2. You save money
If you decide to hire a web designer instead of building your own site, you may end up spending more than you would have spent on a DIY project. In fact, many companies charge as much as $500 per hour just to create a basic website. If you do this yourself, you could spend anywhere between $1,000 and $5,000 depending on the amount of time you put into your project. However, by hiring a web developer, you can expect to pay less than half that price.
3. You’ll have access to thousands of free templates
As mentioned above, most websites cost at least $1,000 to build. That’s why so many businesses choose to use pre-made templates rather than making their own designs. There are literally hundreds of templates available online that you can download for free. These templates come in all shapes and sizes, and they cover almost any topic imaginable. So if you don’t know where to start, there’s probably a template out there that will fit your needs.
4. You’ll be able to update your site whenever you want
One of the biggest advantages of building your own website is that you can easily change things whenever you feel like it. For example, you might find that one day you want to add a new feature to your site, or maybe you’d like to switch from one color scheme to another. Since you built your site yourself, you can simply edit whatever you want without worrying about compatibility issues.
5. You’ll have full creative freedom
Another advantage of building your own website comes down to personal preference. Some people prefer to work alone, while others enjoy collaborating with other designers. Regardless of which approach you take, you should be able to express yourself freely within the limits of your budget.
6. You’ll have unlimited possibilities
The best part about creating your own website is that there are virtually no limitations. You can choose whatever fonts, colors, images, and layouts you want. The sky really is the limit!
Now that we’ve had a look at the Pros, let’s look at the Cons of website design:
1. It takes a lot of time
2. It can be expensive
Building your own website doesn’t come cheap. After all, you’re paying for the time and expertise of a professional web designer. Plus, you’ll likely need to buy hosting services, domain names, and other items that aren’t included in our list of Free Website Templates.
3. You won’t get immediate results
If you’re hoping to see visitors flooding into your site right away, then you’re going to be disappointed. Building your own website involves learning new skills, and it can take several days before you see any kind of traffic.
How to choose the right web designer for your business?
There are plenty of reasons why you should consider hiring a web designer to create your company’s website. However, not everyone has the necessary skills to do this job properly. If you’re looking for someone who can help you launch an effective marketing campaign, then you may want to hire a freelancer.
But if you’re looking for someone to build a beautiful website that reflects your brand identity, then you should think about working with a web design agency.
Here are 3 questions that you should ask when choosing a web designer:
How long have they been in business?
This question will give you an idea of whether or not the person you’re considering hiring is reputable. A good rule of thumb is to avoid anyone who hasn’t been in business for more than 5 years.
What type of experience does the person have?
You don’t necessarily need to hire an expert in every field, but you do want to know what types of projects they’ve worked on in the past. This way, you can determine whether or not their portfolio is worth anything.
Can they show you examples of work?
It’s always helpful to see samples of websites that they’ve created. Not only will this allow you to evaluate their skill level, but it will also give you insight as to how well they communicate with clients.
Tips for creating an engaging website design
So now that we’ve looked at both sides of the coin, here are some tips for creating an engaging website:
Images are one of the most powerful tools available to designers. They can instantly grab attention, convey emotion, and add personality to your website. So use them whenever possible.
Make sure your text stands out
When people visit your website, they usually scan through pages quickly. To ensure that your text stands out from the crowd, try using bold fonts, large font sizes, and white space.
Adding video to your website is another great way to engage your audience. Videos can explain complicated concepts, showcase products, and even entertain your readers.
Keep it simple
Keep things simple by limiting yourself to 2 bright colors, no more than 4 fonts, and no more than 10 links per page. These rules will make your website look clean and organized.
Don’t forget about SEO
SEO (search engine optimization) is important because it helps search engines find your content. It’s especially useful for small businesses because it allows customers to easily locate your website and studies user behavior.
Website design is an important part of any business. It can make or break a customer’s first impression of your company. In order to choose the right web design for your business, you need to consider all the pros and cons of website design. You also need to be aware of the latest trends in website design so that you can create an engaging website that will increase user engagement.