Experiments don’t fail. They inform.

You ran the experiment. It didn’t work. You call it a failure. You move on.

Wrong.

You learned what doesn’t work. You learned who doesn’t respond. You learned what message doesn’t land. You learned what channel doesn’t convert. That’s not failure. That’s information.

The real failure is not running experiments at all. Building without testing. Assuming without validating. Launching and hoping.

Every experiment gives you something. A successful experiment tells you what to scale. A failed experiment tells you what to stop. Both save you time and money.

Stop treating experiments like bets you need to win. Start treating them like questions you need to answer. Run more. Learn faster.

The only failed experiment is the one you didn’t run.