Failing is the job. Learning is the edge.

You ran ten experiments last quarter. Eight failed. You call that a bad quarter.

It wasn’t. It was the job.

Growth isn’t about getting it right. It’s about getting it wrong fast enough to find what works before your runway dies. The experiments that flopped taught you more than the two that hit.

But here’s where most people stop. They collect learnings like trophies. They write them in a doc. They nod in a retro meeting. Then they run the same type of experiment again.

Learnings without action are just expensive journal entries.

The ones who win take every failed experiment and feed it forward. They change the next hypothesis. They kill the channel that looked promising but bled money. They double down on the signal buried in the noise.

You don’t get credit for what you learned. You get credit for what you did with it.