Finding your super consumer takes time.

You think you’ll nail it in a week. Maybe two. Interview ten people. Identify patterns. Done.

Three weeks in, you’re still confused. The data is messy. People say one thing and do another. The patterns aren’t clear. You thought you knew. You don’t.

Because defining your super consumer isn’t about speed. It’s about depth. You’re not just finding who buys. You’re understanding why they buy. What they value. What they ignore. What makes them choose you over doing nothing.

Stop rushing it. Give it the time it needs. Interview more people than you planned. Dig deeper than feels comfortable. The clarity will come. But not on your timeline.

The founders who get this right don’t move fast here. They move right. Because once you know your super consumer, everything else gets faster.

Slow down here. Speed up everywhere else.