Nobody cares what you built. They care what they do next.

You obsess over features. You polish the UI. You write clever copy. You run ads.

Then you watch your dashboard. Traffic goes up. Signups stay flat. Nobody moves.

Here’s what you missed: growth is not about impressions. It’s not about clicks. It’s not even about visits. Growth is about the moment someone does the thing you designed them to do.

Every experiment you run should answer one question: did they take the action?

Not “did they see it.” Not “did they like it.” Did they do it.

The best growth teams don’t optimize for attention. They optimize for movement. One click. One signup. One purchase. One share. Everything else is vanity dressed up as progress.

Strip your experiment down to this: what is the one action you want? Now remove everything that doesn’t push toward it.

Compelling action is not about persuasion. It’s about removing friction and making the next step obvious.

Stop measuring eyeballs. Start measuring hands.