Resurrecting users is hard. Do it anyway.

Onboarding is easy compared to this. You had their attention when they signed up. Now you’re competing for it again.

The re-engagement emails sit unopened. The push notifications get ignored. They found another way to solve their problem.

This is why most founders ship resurrection campaigns and give up. It feels like shouting at ghosts.

But here’s the truth: every inactive user you bring back is worth more than a new signup. They already know you. They already trusted you once. The barrier to reactivation is lower than acquisition.

Build the email sequence. Test the messaging. Try the incentive. Keep showing up.

The hardest user experiences are often the most valuable.