You don’t know your super consumer yet.

You have an idea. A vision. A product roadmap. You know exactly what you’re building. You just haven’t talked to the people who’d actually use it.

You’re guessing. You’re building based on assumptions. Who your super consumer is. What they need. What they’d pay for. You’re making it all up.

Every strong startup starts the same way. They talk to users. They ask questions. They listen. They define their super consumer before they write a single line of code.

User interviews tell you who cares most. What problem actually hurts. What language they use to describe it. What would make them switch. What they’d ignore.

Stop building. Start interviewing. Find your super consumers. Understand them completely. Then build something they can’t ignore.

Interview first. Build second.