Your best experiment is your last experiment’s leftovers

You run a test. You get a result. You think you’re done.

You’re not.

That result, the data, the insight, the failure is the starting line for the next round. Not the finish line.

This is how compounding works in practice. Not in spreadsheets. In experiments. Each cycle feeds the next. The output becomes the input. The learning becomes the hypothesis.

Most people treat experiments like one-off bets. Run it. Check it. Move on to something unrelated. They never build on what they just learned.

The ones who win?

They chain their experiments. Every result narrows the next question. Every failure eliminates a path. Every win opens a door they didn’t know existed.

Stop running isolated experiments. Start running sequences.

The experiment that changes everything is rarely the first one. It’s the fifth one built on the bones of the four before it.