Your data is useless if the right people never see it.

You built the dashboard. You connected the sources. You set up the filters, the segments, the funnel views.

Then you shared it with three people who don’t make decisions.

This is the analytics trap. You measure everything. You act on nothing. Not because the data is wrong. Because the data never reaches the person who could do something with it.

Analytics is not a solo sport. The marketer needs to see what the product team sees. The founder needs to hear what the support team hears. The ops lead needs the same numbers the sales lead is chasing.

But most teams hoard data like it’s a competitive advantage. Engineering has their metrics. Marketing has theirs. Finance has a spreadsheet nobody else can read. Everyone is “data-driven.” Nobody is aligned.

An insight that sits in one person’s head is an insight wasted. A chart that lives in one team’s tool is a chart that changes nothing.

Stop optimizing your dashboards. Start optimizing who sees them.