You’re building features nobody asked for. You’re solving problems that don’t exist. You’re betting the company on your gut feeling.
Every week, founders invest months into features they “know” customers will love. They skip the research. They ignore the data. They launch and wait.
Crickets.
The market doesn’t care about your vision until it solves their problem. Your job isn’t to be right. It’s to find out what right looks like.
You can be the smartest person in the room and still build the wrong thing. Because smart doesn’t mean correct. It just means confident.
Ask before you build. Or build something nobody wants.