You’re not pivoting. You’re panicking.

Last month it was B2B. This month it’s B2C. Before that, it was a marketplace. Now it’s SaaS. Your team nods in the meeting. Then quietly updates their LinkedIn.

A pivot is a strategic shift based on data. What you’re doing is throwing ideas at the wall every time something doesn’t work immediately.

Every direction change costs trust. Your team stops investing. They stop believing. They start treating every new plan as temporary. Because it probably is.

Frequent pivots don’t signal agility. They signal you don’t know what you’re building. Or worse, you know but you’re too scared to commit.

Pick a direction. Give it time. Let the data tell you if it’s wrong. But stop asking your team to rebuild their conviction every two weeks.

Your team needs a leader, not a weathervane.