You’re not your customer.

Your super consumers are telling you what’s broken. What’s missing. What doesn’t work. You’re nodding. Taking notes. Then building what you wanted to build anyway.

You think you know better. You’ve got the vision. The roadmap. The long-term play. They just don’t see it yet.

They see it. They’re just not buying it.

This is how founders build products nobody wants. Not because they don’t have users. Because they stop listening to the ones they have.

Your job isn’t to love the product. It’s to build something the market can’t ignore.

Your super consumers know better than you do. Start acting like it.