Terms to know about website design

May 10, 2022

If you’re looking to build a website, there are a few key design terms you need to know. In this blog post, we’ll define some of the most important terms related to website design. This can help you communicate with web designers and developers, as well as understand the various aspects of your website’s design.

Some of the important Terms related to website design are:

Web Design

A web design is an interactive collection of digital information that is presented in a visually appealing way. It includes all the elements of a traditional website such as text, graphics, images, videos, audio files, etc., but it also has its own unique set of features.

Website Architecture

Website Architecture refers to how different parts of the site are organized. For example, a typical website will include a home page with links to other pages within the site. Each page might contain one or more sections that could be used for displaying content. Some websites use multiple layers of navigation menus to allow visitors to navigate through the site easily.

User Experience (UX)

User experience is the overall impression that someone gets from using a product or service. User Experience design encompasses everything from the physical layout of a website to the interaction between the visitor and the company’s brand.

Design Process

When you hire a web designer, he/she should first gather all the requirements needed for building a website. After gathering all the requirements, the next step would be defining the scope of work. Once the scope of work is defined, the web designer starts working on the project.

Information Architecture (IA)

Information Architecture is the process of designing a website so that it is easy to find what you want and to get back to where you were. Information Architecture involves organizing the content on a website into meaningful groups or categories.

Front-end Development

Front-end development is the part of web development that deals with creating the user interface of the website. It includes the visual design of the website and the code behind it.

Back-end Development

Back-end development is the coding part of web development. It involves writing the scripts that control the flow of data and making sure that the website works properly.

Content Management System (CMS)

Content management systems are tools that let you manage the content on a website. They provide a platform for adding new content, editing existing content, and publishing content.

Responsive Web Design

Responsive web design is a method of developing websites that adapt to any device size, whether it’s a desktop, tablet, or smartphone. This means that your website will display well across devices without having to make changes to the design.

Usability testing

Usability testing is the practice of observing people interacting with a website or software application and then analyzing those interactions to determine if they are effective and efficient.


User research is the process of finding out what kind of person uses your website and why they do so. You need to understand who your audience is before deciding how best to reach them.

Web analytics

Web analytics is the practice of monitoring traffic patterns to a website by collecting and reporting statistics about the number of visits, average time spent on the site, bounce rate, exit rates, referring sites, search terms, etc.

Landing page

A landing page is a webpage designed specifically to drive leads or sales. Landing pages can be created in a variety of ways including email marketing campaigns, social media ads, and even paid advertising platforms like Google AdWords.

Search Engine Optimization (SEO)

Search Engine Optimization is the practice of optimizing a website so that it ranks highly in search engine results for your piece of content. SEO entails many things such as keyword selection, link building, and content creation.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a form of online marketing that focuses on getting your business found when potential customers type keywords into search engines. SEM includes activities such as pay-per-click advertising, sponsored listings, and organic search optimization.

Squeeze Page

A squeeze page is a single-page landing page that allows visitors to enter their contact information in exchange for something valuable. The goal of this type of landing page is to convert visitors into leads.

Splash page

A splash page is a one-page website that appears at the top of search results. These pages usually include a call-to-action button that takes users to another page within the same website.

Call-to-Action Button

A call-to-action (CTA) button is an interactive element that prompts users to take action. CTAs can be used to encourage users to subscribe to newsletters, fill out forms, download files, or purchase products.


A microsite is a standalone website that is linked to a parent website. It may be focused on a specific topic or product line.

Pop-up window

A pop-up window is a small box that opens up from the side of the screen and displays additional content. Some pop-ups contain links to other websites while others offer discounts or special offers.

Pay per click (PPC)

Pay per click (PPC) is a type of advertising where advertisers pay each time someone clicks on their ad. PPC ads appear alongside search results on popular search engines such as Google and Bing.

Parallax scrolling

Parallax scrolling involves using two different layers of images to create the illusion of motion. This effect is often used to make web pages more interesting and engaging.

Graphic design

Graphic design is the art of creating visual elements for use on a website. Designers are responsible for everything from choosing fonts to designing logos and icons.

Web page

A web page is a static document that contains text, images, videos, and other types of multimedia. Each web page has a unique URL address called a Uniform Resource Locator (URL).

Web development

Web development refers to the process of creating a website. This typically requires developers to work with graphic designers, project managers, and marketers to ensure all aspects of the site are completed successfully.

Website hosting

Website hosting provides space on a server to store data and provide access to that data through a web browser. Hosting services also allow you to customize your website by adding features like blogs, shopping carts, forums, and eCommerce functionality.

The website design process is complex and involves many different aspects. A well-designed website will not only look great but also be easy to use and navigate. It’s important to consider all of the different factors that go into creating a website during the design process. There are many different aspects of web design that work together to create a successful website. You can read more about the website design guidelines we follow at Idea Labz while developing a website.