Content Marketing
Content Marketing
One of the problems faced when it comes to content marketing is changing the perception of the business.
CONTENT MARKETING
Enterprise content operations
With so much competition out there, it's difficult to create content that stands out and get the target audience to take notice.
It's important to have a strategy in place that helps guide your efforts and produces results.
Our content marketing services can give you bigger and better campaigns that go above and beyond just blog posts and site copy. Our team excels due to our focus on research-backed strategy, attention to detail, creative execution, and extensive outreach efforts.
Step 1
Plan
The content marketing planning process will look different depending on where you are in your overall journey, but it should always be the first — and most important — step that you take. We can help you develop a comprehensive content marketing plan, including identifying your audience, setting objectives, and mapping out a strategy for execution and measurement.
Step 2
Audience
Without understanding your target audience, it’s impossible to create content that resonates. We take the time to get to know your customers — who they are, what they want, and how they like to consume content. This understanding forms the foundation of every great piece of content we create.
Step 4
Channels
Reaching your target audience requires more than just a website. We’ll help you identify the right mix of channels — from content distribution to social media to email marketing — to get your content in front of the right people at the right time.
Step 6
Creation
Creating great content is a team effort. Our process is designed to ensure that everyone on our team — from writers to designers to developers — is working together to produce the best possible results.
Step 8
Optimization
We believe that good content marketing is always evolving. We’ll help you continuously optimize your content to ensure that it’s always performing at its best.
Step 9
Distribution
Getting your content seen by the right people is only half the battle. We can help you develop and execute a distribution strategy that will ensure that your content reaches your target audience — and drives results.
Step 10
Repurposing
The best content can — and should — be repurposed to get the most out of your investment. We’ll help you develop a plan for repurposing your content across multiple channels to reach more people and achieve better results.
Step 12
Measurement
Measuring the success of your content marketing efforts is essential to understanding what’s working and what isn’t. We’ll help you track the right metrics and use the data to continually improve your results.
Content Marketing
Frequently asked questions
Content marketing is digital marketing that creates and distributes content for an online audience. For example, blog posts, landing pages, outreach campaigns, email send-outs, organic social media content, infographics, ebooks, guides, and other types of content.
The goals of content marketing can include (but are in no way not limited to):
- Increasing brand awareness
- Generating leads and sales
- Improving organic presence and driving traffic
- Improving customer retention/customer loyalty
- Engaging customers and prospects
- Building thought leadership
Content marketing is a long-term strategy that focuses on creating valuable, relevant, and consistent content to attract and retain a defined audience — and ultimately, drive profitable customer action.
The heart of any good content marketing strategy is understanding your audience: who they are, what they want, and how they like to consume content.
We can help you create just about any type of content, including (but not limited to):
- Interactives
- Quizzes
- Videos
- Competitions
- Microsites
- Blog posts
- Landing pages
- Email content
- Organic social media content
- Infographics
- eBooks
- Guides
- and more!
We have a variety of outreach and promotion efforts available including:
- Outreach list creation
- Blogger collaborations
- Contributing article writing
- Outreach to online publications
- Organic social posts
- Press release writing
- Press release distribution
Our primary objective is to produce excellent content that meets and exceeds our customers' expectations, therefore we need to be able to track how these parts are performing accurately. Some content performance indicators may include:
- Number and quality of backlinks
- Referral traffic from referring domains
- Engagement on social platforms
- Traffic from social media platforms
- Dwell time on page
- Content downloads
- User sign-ups
Happy Clients
Start-ups to global brands
Companies using content marketing
Case studies
GE GasPower
JohnDeere
BoeingStories
CISCONewsroom
Content marketing services
Set up a consultation with our content experts
When it comes to your business, content marketing can take many forms. It could be a blog post series on your company website or helpful social media posts that answer customer questions. It could also be an email newsletter with valuable tips or even a white paper or e-book on a topic your customers are interested in.
The goal of content marketing is simple: to attract and retain customers by providing them with valuable and relevant content that they will find useful. But while the goals may be simple, the execution is anything but. To truly succeed at content marketing, you need to be strategic in your approach, which is where a content marketing agency can help.
An agency like Idea Labz can give you the big-picture thinking and strategic planning that's so essential to success with content marketing. We can help you align your content with your business goals and create a plan for producing and promoting content that your audience will love.
If you're ready to take your content marketing to the next level, contact us today. We'll be happy to discuss your goals and give you a customized strategy.